The mission of the Live Consciously Association is “to prevent the children whose parents were formerly in foster care from being taken into state care” through providing complex support for families in poverty as well as youth in foster care. The Association was established in 2000 and primarily implemented prevention programmes in the first period in different regions of Hungary.
In 2017, the first charity shop was opened in southern Hungary, in Kecskemét, providing job opportunities for a young adult formerly in foster care. Currently, the Association is focusing on North-East Hungary and opened a charity shop in Tiszadob, in Szabolcs-Szatmár-Bereg County.
The goal of the Association is to launch a rural charity shop network and fair in the surrounding disadvantaged settlements of Tiszadob. The network will secure employment for the beneficiaries and provide access to second-hand products including white goods and furniture at an affordable price, helping to improve the quality of life of the local community. Moreover, any profit generated by the shops and fairs will be used to help families in need.
During the training phase of Badur’s Hatchery Programme 2019, the Association evaluated the business idea of expanding their sales activity through new shops, occasional fairs and local markets in the agglomeration of Tiszadob. The business plan developed in the mentoring phase highlighted new communication and branding challenges. Furthermore, the operational plan showed that a van would be needed due to extra transport tasks.
The Trustees of the Badur Foundation awarded a grant to the Association as a 50% contribution towards the purchase of a van as well as professional support which will help them to develop a rural charity shop and fair network. Moreover, the Trustees awarded an extra grant to develop their PR and marketing activities through creating a communication strategy and improving the branding of the charity shop.
The Foundation is closely monitoring the developments and provides assistance as needed.