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Hatchery+ Programme 2019 DEVELOPING VIABLE SOCIAL ENTERPRISES

In 2019, Badur Foundation launched the latest edition of its Social Enterprise Development Programme, which supports organisations and informal teams working in impoverished communities to develop viable and sustainable social enterprise ideas, or to improve their existing social enterprise to reach long-term sustainability. The programme is carried out in cooperation with SIMPACT.

The Call for Application was launched in February 2019 and 16 applications were received. After a thorough assessment of the applications including field visits, Badur selected seven organisations and commissioned SIMPACT to provide four-month training focusing on idea generation, validation and business planning.

The selected organisations and teams were:

The structure of the programme was as follows:

During the training phase, four workshops were held to help teams structure and evaluate their business ideas using the core elements of the Business Model Canvas. In addition, each team received vital individual support by pro bono mentors. At the end of the training period, the organisations presented their business concepts and Badur selected the four most promising social enterprise ideas to participate in the tailored mentoring phase.

Selected teams were:

Each team worked directly with their mentor for four months to finetune the business model. The final presentation was held on 28th November, when teams summarised their progress and pitched for further support.

Awardees:

Based on the final pitches, the Trustees awarded tailored support to each organisation.

AdniJóga Alapítvány (Giving Yoga Foundation) aims to provide access to the physical and mental benefits of yoga for traumatised groups. They organise pop-up events for local people and yoga sessions for companies, which enable them to offer free yoga classes for vulnerable groups.Under the Hatchery Programme, the team drew up a detailed pilot plan aiming to reach break-even point by the end of 2020. To achieve this goal, AdniJóga need to grow the number of corporate partners and reprice their services. Badur Trustees awarded financial support to cover operating losses in the pilot period and professional support to help implement the pilot plan.

Élj tudatosan Egyesület („Live Consciously” Association) focuses on supporting former foster care youth living in and around Tiszadob, in Szabolcs-Szatmár-Bereg county, one of the most disadvantaged areas of Hungary. In particular, they run a charity shop in Tiszadob which ensures work opportunities for their beneficiaries and provides access to quality second-hand products at an affordable price for local people. The Association plans to expand their sales activity to surrounding disadvantaged settlements (through new shops, occasional fairs and local markets). The business plan developed in the mentoring phase highlighted new communication and branding challenges. Furthermore, the operational plan showed that a van is needed due to extra transport tasks. To support this growth, the Association was awarded financial support towards a van, and professional support to develop their PR and marketing activities.

Inbar Nonprofit Kft. (Inbar Nonprofit Ltd.) operates a homeless shelter in the heart of Budapest. They also run a kitchen with catering services. The team applied to Hatchery to develop a business plan for scaling up their catering services in order to obtain extra financial sources for developing the shelters’ services. The business model raised three points which are necessary for the expansion: i) to increase website functions, ii) to upgrade marketing activities, iii) to develop kitchen equipment. The financial calculations were very promising, so Badur Trustees awarded a loan to implement the business concept.

Tegyünk Egymásért Egyesület (Let’s Help Each Other Association) works with vulnerable people living in Pécs-Somogy. Besides community development, they have been running entrepreneurial activity for three years, which aims to create occasional job opportunities for disadvantaged people. To expand their business of selling chips and donuts at nearby festivals, the Association would like to launch a sandwich manufactory in order to create additional employment opportunities. The organisation prepared their business plan for the manufactory in the mentoring phase of the Programme. According to the plan, the manufactory can operate sustainably from the beginning and its profit can stabilise the Association’s charitable operation. As an initial investment, the Association needs to establish a kitchen and purchase kitchen equipment. Badur Trustees
awarded financial support to create the kitchen and further professional support to implement the business plan. In addition, the Association was awarded a loan to purchase a second set of equipment for its chips and donuts stand so that they can increase their sales at festivals.

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